The Elite Crete Systems experience and roots in the cementitious overlay industry is deeper than any other company or product line today. "Elite Crete" products were originally created as simply a product brand by a specialty paint and coatings manufacturing company who at the time only sold cementitious overlay materials to other companies under private label or re-label. Ownership made the decision to create and launch their own product label line and called the brand of materials "Elite Crete" not to compete with the same companies they were already selling products to, but to go after a sector of the industry that they considered untouched by other companies, the specification segment. An obvious void existed as it pertained to architectural overlay and finishes products being specified by architects for commercial applications.

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